Adidas Valley

Location Herzogenaurach, Germany
A rhythmic structure of open and enclosed spaces informs the re-designed atrium of Adidas’ global HQ building. Architects ACTINCOMMON created “Co-Creation Areas” and lounge platforms, united in an activating office landscape.

Inspiring creativity

Sportswear manufacturer Adidas commissioned architecture practice ACTINCOMMON with the conversion of the atrium in the main building (‘LACES’) of its global HQ in Herzogenaurach, Germany. The brief was to create an open-structured, inspiring work environment for Adidas employees, the so-called Adidas Valley – today a highly frequented office landscape, a place to work, hold meetings and socialize.

References to the world of sports

Workplaces, meeting facilities, presentation and lounge areas including a smoothie bar are all grouped together around an open, slightly elevated square. Open spaces alternate with closed, intimate areas to create an activating work environment with an additional 80 workstations. In contrast to the rather technological appearance of the existing architecture, a new look and feel was generated through the use of textured, natural surfaces. Visual references to the world of sports were added through the combination of raw and urban materials. A bold, contemporary color scheme further underlines the architects’ approach to create an attractive and unique work environment.

ClientAdidas AG
CompletionJanuary 2017
SectorProduction industry
Project typeModification/conversion
Gross floor area m21,500
Number of employees5.700
FlooringNoraplan/Uni Carpet Concept/Eco
Workspace FurnitureVitra/Magis/Buzzispace
Conference FurnitureVitra
Lounge Furniture-
TechnologyAdidas AG
Best workspaces initiators