Virtual Identity

Design CSMM – architecture matters
Location Munich, Germany
This tailor-made office set within the historical structure of a listed building is the new home to a Munich-based advertising agency. A thorough analysis of the agency’s working methods kick-started the project.

Creativity Needs Space

Advertising agency Virtual Identity has grown steadily over the past few years and relocating eventually became inevitable. CSMM – architecture matters designed a tailor-made office in the listed Thalkirchner Bahnhof in Munich, Germany, which retained the character of the building: a new structure was built into the eight-meter-high brick hall, detached from the historical fabric of the building. Utilizing two storeys, it creates a central square that can be used as a stage, with deep steps providing seating and a place for temporary laptop work. The façades of the new structure come with a chalkboard coating to serve as a huge interface for messages, news and creative ideas. With the aim of improving work flows and optimizing communication between employees, various meeting places have been created in the form of closed, open and semi-open workspaces. Glass sliding doors and windows of the work zones can individually separate the work areas from the central piazza in the center of the hall.

Involving Staff

The project is the result of a long-term analysis of both the agency’s work processes through workshops together with a 3D model, always involving staff. Workplace assignments, communication zones, meeting venues as well as color and material concepts could thus be presented, discussed and defined in an understandable way. The result is a flexible office structure that lives up to the creative, cross-project nature of Virtual Identity. ‘Nothing has changed our way of working as much as our new office,’ says Ralf Heller, Managing Director of Virtual Identity.

ClientVirtual Identity AG
ArchitectsCSMM - architecture matters
CompletionDecember 2016
SectorDigital Agency
Project typeModification/conversion
Gross floor area m21.700
Number of employees90
LightingXAL GmbH | TIMO 80 LED MEDIUM DALI | MINO 60 LED D/I MP, et al. | Pendant lights: Bolichwerke | Cloud pendant lights: Belud | Floor lamp Zuiver: Triode
FlooringZettel Admonter Naturboden GmbH, Admonter natural flooring EICHE STONE
AcousticsOwn design, production by Mayr Schütz carpentry
Workspace FurnitureVitra, office furniture system AdHoc | Vitra, Plastic Side Chair | Vitra, Plastic Armchair
Conference FurnitureVitra, office furniture system AdHoc | Vitra, Plastic Side Chair | Flipcharts & whiteboards: roomours
Lounge FurnitureVitra, Alcove Highback | Vitra, Polder Sofa | Thonet | HAY
TechnologyScreens | Beamer | Telephone conferencing station
GastronomyAEG | Siemens
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