Von Helden und Gestalten

Design SOMAA
Location Stuttgart, Germany
4.8
Flexibility
5.8
Communication
5.8
Collaboration
5.5
Concentration
6.2
Wellbeing
/10
The newly designed office space of Von Helden und Gestalten reflects what the agency stands for and promotes to its clients: a strong and unique identity.

Inspired by website design

Von Helden und Gestalten, a Stuttgart-based advertising agency, strengthens brands and encourages clients to build a strong identity. The agency’s own website design inspired the interior concept of the new office space. Architectural practice SOMAA playfully transformed its graphic principles into a spatial structure that creates a dynamic across the premises.

Courageous and strong

Entry to the office is via the reception, the centerpiece of the interior. Featuring lashed straps and building sprouts, the space possesses strong sculptural qualities. From here, the sculpture develops ‘spurs’, which meander through the premises in the form of a graphically applied gold ribbon. This ribbon leads visitors further into the world of Von Helden und Gestalten – such as the creative area, where the straps are used as a room divider, or the lounge aka kitchen, a room completely dipped in black. Profane ‘ready-mades’ such as props, pallets and webbings create a striking urban atmosphere that reflects the principles of the agency in a spatial context: courage, strength and a sense of identity.

Details
ClientVON HELDEN UND GESTALTEN GmbH
CityStuttgart
CountryGermany
ArchitectsSOMAA
CompletionAugust 2017
SectorCommunication
Project typeModification/conversion
Gross floor area m2500
Number of employees45
Solutions
LightingMooi | Hardware store - Fluorescent lamp
FlooringParquet
AcousticsShotcrete
Workspace Furniture-
Conference Furniture-
Lounge Furniture-
Greenery-
Technology-
Gastronomy-

Jury

Prof. Dr. Alexander Gutzmer
Editor-in-Chief, architecture magazine Baumeister
Prof. Dr.-Ing. Christine Kohlert
Managing Director RBSGROUP
Peter Schäfer
Senior Designer, Gensler
Prof. Rudolf Schricker
Interior Architect, Professor at Coburg University
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