Cocoon and Cockpit

Black and White

“The world is black and white” – and looks very good at the same time. At least that’s what you’d have to say if you visited this workspace. The campus of the marketing agency Brandnamic, based in Brixen in South Tyrol, deliberately references the company’s corporate identity with this strong duality in the choice of colours and materials. As the new centre of the rectangular, north-facing building, the planners from G22 Projects defined an effective staircase, whose black steel construction leads to the office floors, in combination with the gallery balustrades that create transparency and plenty of daylight. The two flights of stairs are swivelled against each other, creating dynamic movement for guests and 160 employees. Their stationary workstations are located as open-space areas on the upper floors, ergonomically positioned along the long sides. There are also meeting rooms and three fully equipped staff flats – a very rare offering.
rare offer. The office space itself extends over 1,790 square metres.

The rooms

Special attention was paid to the design of the “Cocoon” glass cube in the space, which can be used for meetings. The equally unusual “cockpit room” was created especially for team leader meetings. Its furnishings and equipment are specifically designed to respond to the workflow of the teams. The agency can hold larger events with up to 100 people in the “Auditorium Othmar Barth”, which, like the staircase, is located in the centre axis. Its volume extends over two storeys, seating steps form the tiers for participants and, thanks to a large glass façade, it has a fascinating view of the valley. As befits a meticulous agency, the new interior of its “#fancyofficecampus” not only allows event guests to benefit from the content, but also to let their minds wander creatively.

What do you think are the key qualities of a good workplace?
Philipp Nösslinger: In a good workplace, the employee feels comfortable and can work well: Good concentration, communication, creativity and regeneration are possible here. This requires basic spatial conditions such as suitable zoning, good acoustics, appropriate equipment and a pleasant perceptual space that appeals to all the senses as positively as possible.
Do you see any similarities between interior design for living and working?
Just like at home, the workplace is also about feeling good. The right light, pleasant materials, colours and shapes create a pleasant atmosphere that conveys a sense of security and safety. Only then is it possible to work productively and efficiently.
Which functional aspects do you consider to be the most important for the future development of workspaces?
The world of work is undergoing a major transformation. Whereas in the past, the individual desk was the centre of attention, along with the classic meeting room and a small kitchenette, today’s working environments offer a wide range of options for employees to choose from depending on the task at hand: Quiet areas for concentrated quiet work, flexibly adaptable team and meeting rooms, social areas for spontaneous dialogue and regeneration as well as niches or small rooms for online meetings and telephone calls. It is extremely important that the room structure remains flexible and easily adaptable in order to be able to react to the constant changes in the company and product structure in the best possible way.