Location Hamburg, Germany

history and character

Existing buildings are often particularly attractive to creative professionals, as they have their own history and character and thus provide positive resistance to thinking and design. In the early 1990s, the creative agency Jung von Matt successfully positioned itself in a listed production site in Hamburg’s city centre – a former corset factory in the Karolinenviertel. After thirty years and with almost 500 employees, the company needed to expand its premises: A printing building adjoining the courtyard was chosen for this purpose. The 3rd floor was available there, which needed to be repurposed and formally redefined, which Anja Richter Architects undertook in collaboration with KIS Architektur. Based on close cooperation with the clients – Jung von Matt’s guiding principle of “Creative everything” was the guiding principle – the central motif of a “newsroom”, a space for creative processes, intellectual movement and personal encounters, was developed.

activity types

The concept discussion expanded to include the types of activities that accompany work as they are demanded and practised in the agency: playing, celebrating, chilling out, etc. It was therefore clear that the new 500 square metre domicile should be arranged flexibly in terms of space and be able to be used spontaneously by teams of different sizes and with a changing thematic focus. Workspaces are now offered on the southern and northern flanks, lounges and telephone boxes are located in the corridors, the central zone with a table football table serves as a casual lounge area, but can also be quickly set up for conferences. Sturdy folding doors were installed to divide up the workspace with its characteristic herringbone parquet flooring, creating a structured and acoustically effective space. Close to the entrance, the functional programme is complemented by the reception area, combined with a pantry for refreshments and relaxation during the day.

"I try to capture emotions in the design through the historical context, which can later be felt in the space and emphasise it. I love the idea that architecture has the ability to inspire, connect and convey respect."

What do you consider to be the key qualities of a good workplace?
Anja Richter: The interweaving of contemporary architectural principles reveals the dramatic transformation of the working world as a space for new architectural creations – even in companies like Jung von Matt. The new workplaces are no longer just places of work, but rather spaces for living. The balance between technical efficiency and a relaxed, inspiring environment is becoming the quintessence of modern office architecture.
Do you see any similarities in interior design for living and working?
In the course of the evolutionary changes in the working environment, there is a fascinating parallel to the design of living environments. Both spheres, that of living and that of working, are undergoing a transformational process in which the focus is shifting from purely functional aspects to a more intensive emphasis on human needs and experiences. The design aims to create a positive and inspiring environment that enriches the individual experience both at work and at home.
Which functional aspects do you consider to be the most important in the future development of workspaces?
A space design that encourages social interaction and community building could strengthen social connection and collaboration. Functional aspects should take a balanced approach to workspace design that harmonises efficiency, technology, human experience and social dynamics.

ClientJung von Matt AG
ArchitectsAnja Richter Architects
Project typeModification/rebuilding
Gross floor area m2500
Number of employees32
LightingIguzzini, Laser Blade
Workspace FurnitureMetal construction and joinery work
Conference Furniture-
Lounge Furniture-
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